Advertising for Game Developers

March 18, 2023
Mark Swanson
1 minutes

“You can’t make a silk purse out of a sow’s ear”

June 21, 2019 | Originally recorded on the Legal Moves Podcast hosted by Zachary Strebeck

In this episode, I talk advertising with Mark Swanson, owner of Odd Bird Games, creator of Feudum, and advertising professional. We discuss ways to market your game and your Kickstarter campaign, as well as other tips for game developers and publishers.

Tribute to James Mathe (00:00)
Introduction (0:21)
Welcome Mark Swanson (1:07)
How Mark got started (2:00)
How does advertising expertise inform game design? (5:45)
Leveraging owned, paid, and earned media to maximize exposure (6:22)
The 4 P’s of advertising (7:10)
Pre-campaign marketing: Content & Community (8:45)
How has the Kickstarter landscape changed? (12:11)
Email marketing (13:38)
Growing your business: localization partners, online environments, shipping (14:41)
Self-publishing or not? (18:00)
Choosing smart business partners (21:20)
Advice to new creators: BGG ads and contests, influencers (24:40)